SOCIAL MEDIA TRENDS YOU SHOULD NOT IGNORE

The success of social media marketing lies in the right mix of abundant strategies. The wrong combo will simply reduce the visitors from targeted customers rather than attract these people. If you devise your social media strategies such as social media optimization based on current trends, you are able to increase profits and use social networking sites successfully for marketing. Here are the recent developments highlighted in an content published by Forbes based on the 2013 Social Media Marketing Industry Statement.

Low Usage of Social bookmark creating Sites

According to the research reports, the use of social bookmarking sites has reduced to 10 percent by 26 percent this year. This considerable drop of usage clearly indicates the fall of bookmarking sites. cheapest smm panel Even though the sites including Twitter, StumbleUpon, Reddit and Pinterest are still popular among internet marketers, majority of sites (e. g. DIGG, Friendfeed) are almost passing away. Therefore , it is not a superb practice to trust a bookmarking blog blindly for marketing purposes in the current situation. Instead, check for web sites that are most well-known and perform the bookmarking very extremely.

Decline of Daily Deal Sites

Daily deal features or just daily offerings of deals are perceived as a powerful way to attract numerous targeted customers at the same time. The research report says that around 80 percent of marketers aren't interested in using the most popular daily offer sites including Groupon or Living Social for their campaigns in the near future.

Now people put emphasis more on the considerable amount of returns that they obtain from their purchases as time passes. Hence, it is advisable to apply social networking sites for permanent marketing goals rather than daily goals.

Leading Sites for Social networking Campaigns

Marketers who use social media intended for marketing will naturally carry out social media promotions (using social networking sites for promotion) for their services or products to attract targeted buyers. The campaigns will probably be successful only if the relevant site is popular amonst the customers.

The research article indicates that marketing experts who spend much more than 40 hours weekly for social media marketing conduct their campaigns even more intensely through Google+, You Tube, Pinterest and Instagram when compared with those who spend 6 hours or fewer a week on social media. Also, around 92 percent of marketers who have five or maybe more years of experience like LinkedIn than 70 percent of marketers having less than five numerous experience. Forum advertising has also decreased to 16 percent this season from 24 percent in 2011.

Around 67 percent of marketing experts are planning to increase promotions through Twitter although it is a slight lower from 69 percent last year. Young marketers, more than older ones prefer photo directories including Instagram for launching campaigns. 62% chose blogging since many suitable platform to find out, which is the highest 1 followed by Google + (61%) and Fb (59%).

Trends of B2C and B2B Marketers

Business to Consumer (B2C) Marketing experts use Facebook at a higher rate of 67% than other platforms. Regarding Business to Business (B2B) marketers, both equally Facebook and LinkedIn have equal most of 29% each. Given below is the pie graph showing usage statistics for each platform for B2C and B2B marketers.

B2B marketing experts use a more diverse array of platforms compared to B2C marketers. Both of them will not completely utilize writing a blog and have minimal You Tube usage.

A high level00 B2B or B2C marketer, try to inspire blogs as they are perceived as the most popular social media program. YouTube being the second largest search engine, you may enjoy the benefits it provides by posting low-cost videos. Orabrush (B2C Company) and Blentec (B2B Company) are getting to be strong brands by making use of low cost YouTube video tutorials.

As B2B online marketers increasingly use LinkedIn, they have an opportunity to employ SlideShare (owned simply by LinkedIn). This social media entity can be used meant for generating leads intended for B2B organizations.

Fewer Check-ins Online

In accordance with the research reports, there is also a decrease in the usage of geo-location services including Foursquare from 17% in 2011 to 11% this coming year. These services let check-in to your places automatically online. The decline in these varieties of services indicates that individuals are now concerned extra about privacy and safety. Marketers can easily tackle this situation by simply introducing contests and rewards. This will encourage people to check-in considerably more.

If you are still following the old strategy for social media, then it is the time to develop new approaches based on all these current trends. It is better to entrust this wearisome task to a respected social media marketing company that offers reliable social media marketing solutions rather than try putting into action the strategies on your own.